As previously indicated in our March 18 press release (see link below), Artprice has today revealed the Chinese brand name it will use in Artron’s launch of its official spring campaign with a new baseline in Chinese.
The name is: 雅派.艺术道
[ Follow the link to read the Chinese name: https://imgpublic.artprice.com/img/wp/sites/11/2019/03/artprice-chinese-brand.png ]
Decided after much discussion with art market professionals in China, this name evokes Chinese confidence in art and the “Dao of Art”… i.e. the path of wisdom to which knowledge of the Art Market leads.
The Chinese baseline 掌握全球艺术市场 says … “Master the Global Art Market”.
[ Follow the link to read the Chinese baseline:
As thierry Ehrmann says, “by becoming a Chinese brand for China – taking into account the specific tastes of Chinese art lovers, collectors and professionals – Artprice is blending into the history and daily life of China’s…
Voir l’article original 1 493 mots de plus